The item, extended, measures 11 inches by 6 inches and comes with a sturdy, thick backing.
The left side has the Nembutsu.
The center is Amida Buddha.
The right is another form of the Nembutsu, "Juji Myogo" (Ten character Name).
Ki myo (I entrust in, rely upon) = Namu Jin Jip Po (the (universal) Ten Directions) Mu Ge Ko (Unhindered Light) Nyo Rai (Tathagata = Thus Comes (from Truth = Buddha).